Introducing Detergents Europe

On 2 June 2026, the European trade association for the detergents and cleaning products industry announced its transition from A.I.S.E. to Detergents Europe.

With its new name, the association aims to raise the profile of its role as the voice of the European cleaning and hygiene products industry and to highlight the sector’s strategic importance for health, hygiene, sustainability and economic resilience.
Detergents Europe represents manufacturers of laundry, cleaning, personal care, disinfection and biocidal products and advocates for science-based, balanced regulation and an innovation-friendly regulatory framework in Europe. 

The rebranding is accompanied by a strategic repositioning of the trade association. The aim is to further strengthen the industry’s profile among policy-makers, stakeholders and consumers. Intro Video

Detergent Europe - The Voice of the Cleaning and Hygiene Products Industry