Facts & figures
The following facts and figures result from the partnership with NielsenIQ (Switzerland) and reflect the entire Swiss cosmetics market. The figures are based on scanning data from the Nielsen Retail Trade and Prestige Panel.
| Sales in CHF mn | 2021 | 2022 | 2023 |
| (Consumer prices) | CHF | CHF | CHF |
| Decorative cosmetics | 267.4 | 286.7 | 291.4 |
| Fragrances | 351.1 | 320.3 | 326.0 |
| Lady care | 36.0 | 36.8 | 35.7 |
| Pre- and aftershaves | 7.9 | 7.6 | 7.4 |
| Personal hygiene | 142.6 | 135.7 | 137.3 |
| Personal care | 301.6 | 307.1 | 321.2 |
| Facial care | 381.2 | 364.5 | 375.7 |
| Hair care | 227.3 | 228.7 | 239.7 |
| Oral care | 230.8 | 240.7 | 241.5 |
| Baby care | 47.6 | 50.0 | 50.1 |
| Total | 1'993.5 | 1'978.1 | 2'026.0 |
Share of market sectors 2023
