Facts & figures

The following facts and figures result from the partnership with NielsenIQ (Switzerland) and reflect the entire Swiss cosmetics market. The figures are based on scanning data from the Nielsen Retail Trade and Prestige Panel. Since the figures for the product categories have been rounded, certain differences may arise in the total.

Sales in CHF mn 2019 2020 2021 2022
(Consumer prices) CHF CHF CHF CHF
Decorative cosmetics 320.5 276.4 276.7 304.7
Fragrances 380.5 359.9 338.4 350.7
Lady care 29.6 35.0 36.0 36.7
Pre- and aftershaves 8.7 9.0 8.2 7.9
Personal hygiene 117.1 156.8 145.3 137.5
Personal care 274.5 298.2 300.0 310.9
Facial care 383.9 387.7 385.9 385.2
Hair care 203.1 232.2 228.8 230.7
Oral care 230.8 230.8 240.7 241.5
Baby care 47.6 47.6 50.0 50.1
Total 1'996.3 2'033.6 2'010.0 2'055.9

Share of market sectors 2022