Facts & figures

The following facts and figures result from the partnership with The Nielsen Company (Switzerland) and reflect the entire Swiss detergents and cleaning products market. The figures are based on scanning data from the Nielsen Retail Trade and Prestige Panel.

Sales in CHF mn 2015 2016 2017 2018
(Consumer prices) CHF CHF CHF CHF
Liquid detergents 135.9 136.3 133.2 133.9
Powder detergents & other 75.7 70.9 67.8 68.1
Softeners 45.5 43.3 44.7 43.7
Special products 73.2 70.4 66.8 63.7
Washing up liquid 131.1 132.3 130.9 132.4
Cleaning agents 273.9 270.2 263.8 258.7
Total 735.3 723.8 707.2 700.6

Share of market sectors 2018