Facts & figures

The following facts and figures result from the partnership with The Nielsen Company (Switzerland) and reflect the entire Swiss detergents and cleaning products market. The figures are based on scanning data from the Nielsen Retail Trade and Prestige Panel. Since the figures for the product categories have been rounded, certain differences may arise in the total.

Sales in CHF mn 2017 2018 2019 2020
(Consumer prices) CHF CHF CHF CHF
Liquid detergents 133.3 134.1 130.8 133.1
Powder detergents & other 67.8 68.1 71.0 75.0
Softeners 44.7 43.7 42.0 45.1
Special products 66.8 63.7 61.2 62.0
Washing up liquid 130.9 132.5 131.7 158.2
Cleaning agents 263.7 258.7 252.9 283.4
Total 707.2 700.9 689.6 756.8

Share of market sectors 2020