Facts & figures

The following facts and figures result from the partnership with The Nielsen Company (Switzerland) and reflect the entire Swiss detergents and cleaning products market. The figures are based on scanning data from the Nielsen Retail Trade and Prestige Panel. Since the figures for the product categories have been rounded, certain differences may arise in the total.

Sales in CHF mn 2018 2019 2020 2021
(Consumer prices) CHF CHF CHF CHF
Liquid detergents 134.1 130.5 132.0 125.2
Powder detergents & other 68.1 70.9 74.5 71.4
Softeners 43.7 42.1 44.8 45.3
Special products 63.7 61.0 61.9 61.0
Washing up liquid 132.5 131.4 158.4 152.9
Cleaning agents 258.7 252.8 283.8 271.0
Total 700.9 688.8 755.4 726.7

Share of market sectors 2021