Facts & figures

The following facts and figures result from the partnership with NielsenIQ (Switzerland) and reflect the entire Swiss detergents and cleaning products market. The figures are based on scanning data from the Nielsen Retail Trade and Prestige Panel. Since the figures for the product categories have been rounded, certain differences may arise in the total.

Sales in CHF mn 2019 2020 2021 2022
(Consumer prices) CHF CHF CHF CHF
Liquid detergents 130.5 134.4 127.9 119.4
Powder detergents & other 70.9 75.6 72.7 74.2
Softeners 42.1 46.0 46.7 45.6
Special products 61.0 64.4 63.2 59.9
Washing up liquid 131.4 160.9 155.7 139.5
Cleaning agents 252.8 294.6 283.6 261.7
Total 688.7 775.9 749.8 700.3

Share of market sectors 2022