Facts & figures

The following facts and figures result from the partnership with The Nielsen Company (Switzerland) and reflect the entire Swiss detergents and cleaning products market. The figures are based on scanning data from the Nielsen Retail Trade and Prestige Panel.

Sales in CHF mn 2013 2014 2015 2016
(Consumer prices) CHF CHF CHF CHF
Liquid detergents 138.0 141.5 136.9 137.4
Powder detergents 81.4 79.3 76.2 71.4
Softeners 46.1 47.2 45.7 43.6
Speciality products 83.7 77.6 73.6 70.9
Washing up liquid 136.0 132.4 132.2 133.4
Cleaning agents 288.0 283.8 275.5 271.5
Total 773.2 761.9 740.1 728.2

Share of market sectors 2016