Facts & figures

The following facts and figures result from the partnership with The Nielsen Company (Switzerland) and reflect the entire Swiss detergents and cleaning products market. The figures are based on scanning data from the Nielsen Retail Trade and Prestige Panel.

Sales in CHF mn 2014 2015 2016 2017
(Consumer prices) CHF CHF CHF CHF
Liquid detergents 141.5 135.9 136.6 133.2
Powder detergents & other 79.3 75.7 71.0 67.9
Softeners 47.2 45.5 43.4 44.7
Special products 77.6 73.2 70.5 66.9
Washing up liquid 132.6 131.1 132.5 130.9
Cleaning agents 283.7 273.9 270.2 263.9
Total 761.9 735.3 724.1 707.4

Share of market sectors 2017