Cosmetics
The Swiss cosmetic market
The following facts and figures result from a new partnership with Nielsen and reflect the entire Swiss cosmetics market.
The figures are based on scanning data from the Nielsen Retail Trade and Prestige panel. An extrapolation factor of 78 % coverage has been defined.
Turnover cosmetic market
Sales in million CHF | 2009 | 2010 | ||
(consumer prices) | CHF | CHF | ||
Decorative cosmetics | 349.7 | 368.5 | ||
Perfume | 424.1 | 429.5 | ||
Feminine care | 39.8 | 40.3 | ||
Pre- and aftershave | 22.4 | 22.0 | ||
Body cleaning | 177.8 | 178.4 | ||
Body care | 341.3 | 350.8 | ||
Facial care | 410.5 | 419.1 | ||
Hair care | 322.7 | 317.2 | ||
Oral care | 276.1 | 278.4 | ||
Baby care | 58.9 | 59.9 | ||
Total | 2'423.4 | 2'464.1 |
Market share of the market sectors
2010 | |||
Decorative cosmetics | 15.0 % | ||
Perfume | 17.4 % | ||
Feminine care | 1.6 % | ||
Pre- / Aftershave | 0.9 % | ||
Body cleaning | 7.2 % | ||
Body care | 14.2 % | ||
Facial care | 17.0 % | ||
Body care | 12.9 % | ||
Oral care | 11.3 % | ||
Baby care | 2.1% |